next gen of giving

The Next Generation of American Giving

All generations are not created equal.

Are you optimizing your outreach and fundraising to connect with each group?

One thing that remains constant: fundraising is about people connecting with people.

The growth of your mission is a direct result of the investment in your cause.

Click here to view The Next Generation of American Giving YouTube video.

Visit www.blackbaud.com/nextgen to download the full report.